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Mystery shopping

Background

Mystery shopping is a highly effective research method to gather quality information on products and services; for business, charities and the public sector.

Minuteman Press Bristol provide mystery shoppers in Bristol and the surrounding area to complete location visits, conduct telephone studies, analyse websites and accept home deliveries. Minuteman Press Bristol mystery shopping prices are highly competitive.

The Minuteman Press mystery shopping team are postgraduate qualified having specialised in quantitative and qualitative research methods.

Minuteman Press Bristol have delivered mystery shopping assignments in the Bristol area for clients including Carlsberg, CJ Hole, the Department for Environment Food and Rural Affairs (DEFRA), Ha Ha Bar and Grills, JD Wetherspoon, Mintel and William Hill.

Methodology

Typically a survey model is agreed which determines the information required to be measured and the format of the results required. Minuteman Press Bristol work closely with our clients to determine areas to be measured and define data collection formats that will deliver the required results.

Mystery shopping assignments require adherence to strict deadlines and agreed protocol, Minuteman Press Bristol deliver on time, externally verifiable data.

Examples of information that may be identified include, time to be greeted and served, warmth of greeting, staffing levels, staff names, responses to questions, customer qualification, use of key lines, up selling, marketing of promotions, cleanliness of staff and premises, corporate compliance, presentation of goods and much more as required. Every assignment is different and therefore all are bespoke.

Results

The result is the delivery of meaningful, accurate real life information that can be used to maximise competitive advantage. Mystery shoppers identify and record information that is based on the actual customer experience, gaining remarkable insight through the eyes of the customer, which is often startling for the client and always a revelation. Minuteman Bristol mystery shop on any day and at any hour required.

Minuteman Press Bristol mystery shoppers are experienced in obtaining timed information, delivering key lines, gathering varied information and purchasing as required.

The outcome is typically the development of a strategic and tactical action plan, which after implementation results in enhanced customer satisfaction and return on investment.