Peter Wise Interviewed for PrintWeek Magazine

The full interview is located at printweek.com. A selection of questions and answers are listed below:

Why did you get into printing?
Having always worked in marketing communications and been a buyer of print for years, working closely with printers, I fancied life on the other side of the press

Who would play you in a movie about your life?

A dynamic Bristolian actor, loved by millions and capable of moulding into any role: Morph

What is your dream bit of kit?
A privatised Royal Mail service, capable of delivering the services they promise

What would you most like to print?
Smash Hits magazine. But I fear it is gone forever. Failing that, Hansard – an iconic publication

Who or what do you hate the most?
Loud people, John Lennon, Simply Red. In that order

What is your greatest luxury in life?

Non-fiction books, Sennheiser headphones and an original Eames lounge chair and foot stool. Used in combination, the result has to be experienced

What is the strangest job you’ve ever done?
Introducing and implementing proportional representation at a convent. The existing first past the post system was generating unrepresentative results among the Sisters

Who or what makes you laugh?
Volvo drivers. They are deluded motorway police wannabes

Most embarrassing moment?
Explaining the large circular suction bruise on my forehead, which remained with me for two weeks, caused by getting a working breast pump stuck to my head

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